Visualizations On Go: Google Data Studio

Why Take The Leap?

If you have been using data and statistics to support your decision making in your business process, then whether you know it or not, it’s highly probable that you have been relying on the inefficient and sluggish “Report Factory” model. This kind of conventional report making process has one major setback, that  you have to rely on guys good with computer and stats, known as ‘IT’ or ‘tech’ guys,  to provide you with a final solution, which consists of these three steps:

  1. producing a report,
  2. reviewing the report, and then
  3. coming to a conclusion.

And at the end of which you have to still hope that the data is still relevant, given its redundancy due to lack of real time data capturing and analysis.

report factory model
IMAGE CREDIT: Slide Share

Other than being redundant and inefficient at the same time, what makes this kind of reporting not preferable in modern times is the fact that you don’t get to decide directly, and intuitively, the key factors upon which reporting should be done.

Filled with dull, inactive, and complex tables, bar, pie, area, and scatter plot charts, such reports barely present you with insights if you are not ‘that’ good with numbers and stats.

And that’s the problem that this modern BI (business intelligence) tool, Google Data Studio (internal link), has chosen to address and solve. By delivering the power of data collection, transformation, and analysis directly in your hands, Data Studio helps your business, or department, in making decisions backed by accurate data, rather than the insights analyzed and delivered by a third party .

google data studio

What is Google Data Studio?

google data studio work

Google Data Studio is cloud-based, free, data visualization and reporting tool that turns your data into informative, easy to read, easy to share, and fully customizable dashboards and reports. And all of this can be done simply by its intuitive and user-friendly drag-and-drop features.

In just a few clicks you can connect with:

  • Google marketing products, such as Google Ads, Analytics, Display & Video 360, Search Ads 360, and more
  • Google consumer products, such as Sheets, YouTube, and Search Console
  • Well known and recognized data bases, such as BigQuery, DoubleClick, CSVs, Adobe Analytics, Amazon, etc.
dashboard google data studio
IMAGE CREDIT; Google Code Labs

Key Features of Data Studio

Other being reliable and a well known name, a quality that is much needed when it comes to operating and sharing your data, Google Data studio has features that not only make it user to use, but a darling among marketers and data analyst. To let you have some of it too, here are the top 5 features that will make you a Data Studio fan too.

1.  More Data connectors than you could care for

A data connector is a process that moves data from one database to another. With Google Data Studio, you 17 in-house data connectors, developed by Google, such as:

 Attribution 360,

BigQuery

Campaign manager, etc.

As well as over 108 Partner connectors, such as:

Adroll

Amazon seller

Bing ads, etc.

CONNECTORS IN DATA STUDIO
IMAGE CREDIT: Supermetrics.com

2. Easy-to-use functions

Data Studio provides dozens of mathematical, string, date, and other functions to transform your data into more useful values. You can choose to either use these functions separately or combine them with other functions and operators to create sophisticated calculated fields.

 FUNCTION IN DATA STUDIO

3. Add from numbers of shapes and images

With Data studio you can easily add shapes, images, and text to your reports and dashboards to make them easier to read and highlight important aspects of the data.

SHAPES IN DATA STUDIO
IMAGE CREDIT: Benlcollins.com

4. Permissions levels

You decide who gets access to Data Studio. Leveraging Google Drive technology, you can easily manage all of your users and their level of access

SHARING IN DATA STUDIO

 5. Data Blending is now a reality

It was one the most heavily requested features, and Google granted it. Data Blending is the ability to ‘blend’ or ‘combine’ multiple data sources into one single chart or graph in Data Studio. So now you can combine the traffic data of your Desktop website and traffic data for your mobile website, and put it on your canvas to understand the patterns

DATA BLENDING IN DATA STUDIO

Benefits Of Google Data Studio

With Data Studio you never feel the need to ask for help from some ‘far-sitting’ tech guy, as there are dozens of things that you can do with Data Studio with writing a single line of code. And that’s just one, out of many benefits, that this tool offers. So here are the top 3 reasons that why you should start using Data Studio if data visualization is on your mind nowadays.

1. It’s Free….and unlimited

That’s a big plus. You can make and share as many reports as you wish with Data Studio, with spending a single penny.

2. Start from scratch…… And build what’s beautiful

Data studio provides you with a blank, white canvas, from where you can start adding element that you need with its intuitive drag and drop feature.

So you go from this

blank data studio

To this

IMAGE CREDIT: Prototypr.io

3. Real-time and Interactive collaboration

You can invite your friends or peers to work with you on reports and visualizations. You can see edits as they happen and have all changes automatically saved.

COLLABRATION ON DATASTDIO
IMAGE CREDIT: Adviso.ca

Looking to use Google Data Studio for your organisation?